Join us for the first ever cohort of BACKEND BOOTCAMP !

Give yourself the gift of a 5-Week sprint of clarity to help you fall in love with your product-based businesses once more. Take time to realign your mission and your margin so you can get back to selling with purpose and grit. 

backend bootcamp

5 week PRODUCT business refresh

Backend Bootcamp is a quick, yet comprehensive audit system for product=based businesses.  
The goal of the program is to guide existing businesses through five core areas of backend operational refinement. With this program, you can expect to have a clearer direction of your product suite, margin, timelines, and your life as a founder of the business. 

A 5 WEEK SYSTEM DESIGNED TO GIVE YOU CLARITY AND CONFIDENCE around the back end of your product biz.

A repeatable system for quarterly refreshing

Timelines and templates to help you map it out

5 core topics you need to master

A logistics overview so you aren't googling "How Do I..," when it comes to delivering your product. 

A clear hiring plan with plug-and-play job descriptions. 

A customizable calculator tool to instantly assess the health of your margin. 

Clarity around your product suite and how it needs to evolve

Here's what you need...

The truth is most product-based business plateau around year three. Not because sales drop-off, but because the operations of the business don’t provide enough stability for successful scaling. Have you ever caught yourself out of stock --when you didn’t mean to be? Or how about building a line sheet of your wholesale business at 1am because you have an interested buyer and you’ve been putting it off forever. Or, how about delaying dinner plans because you have to wait for a USPS PickUp? These are just a few of the backend details of product-based businesses that can make or break your sustainability and success. 

you can't measure the health of your business on the sales you make alone...

YOU ARE LOOKING FOR CUSTOMIZED SOLUTIONS TO YOUR BUSINESS. CHECK OUT CPO

your product is not available for sale in the USA (wE TALK ABOUT usa IMPORT) 

you do not have 5 free hours in the next 5 weeks to complete the course. 

YOU DO NOT HAVE A PRODUCT-BASED BUSINESS JUST YET. 

It's NOT for you if:

YOU ARE COMPLETELY OVERWHELMED WHEN ANYONE (PODCASTS INCLUDED) TALK ABOUT MARGINS 

YOUR PRODUCT BASED BIZ GENERATES UP TO 500K PER YEAR. 

YOU ARE SEEING AT LEAST 20 ORDERS PER MONTH IN YOUR BUSINESS

YOUR PRODUCT-BASED BUSINESS IS ALREADY AVAILABLE FOR SALE

This program IS for you if:

A Breakdown of The Program

Here, you'll learn all about the most impactful business model for product-based businesses; The Hero Model. Then, we'll teach you how to prioritize and innovate product ideas so that you can create the most impactful product that will earn you the most sales. 

THE INTERNAL SUITE CATALOG

week one

01

There's no use discussing scaling, growing or refreshing a product-based business without having a meaningful chat about MARGIN. Here you'll learn exactly how to be super confident with the financial health of your business. 

gross margin analysis 

week two

02

Org Chart, anyone? No seriously -- does anyone have an org chart these days? We do, and we want you to use it to scale out exactly who you'll be hiring and when. In this week we'll discuss decision-making around team & provide job descriptions to get you started. 

the product biz team

week three

03

This week we will focus on the movement of your product-based business. and the promotions of it. When do your re-orders land, from where, how often, from who? When are you on sale, why, for how long, and what will that sale entail? Sound logistics and planning can make or break a product-based business especially during a-typical logistics times... ahem 2022 looking at you! 

TIMING AND ACTION CALENDAR

week four

04

This week we'll focus on creating a comprehensive wholesale business foundation. We're talking linesheets, starter kits, CRMs, gratis doorways, buying cadences and more. Wholesale is an incredible way to scale your product-based business and manage cashflow. Let's refresh your wholesale life. 

Wholesale 101

week five

05

Three Helpful Bonuses

a $297 Value

Learn how to build and maintain a mature sku cadence for your product-based business. Why SKUs? Because, to scale a business you need to be able to understand it faster -- skus help absorb data without investigating data. 

the sku building generator 

01

tbh...priceless

This is it. This is the hack! Join Backend Bootcamp to get your hands on 10 Done For You Job Descriptions and 15 Must have Canned Email Replies for you to use and inject into your business ASAP! 

the copy toolkit for product businesses

02

a $3500 Value

Grab our custom Shopify store theme specifically designed for Hero Product-Based Businesses. This template comes with a video training on how to use all pages, upload the theme and inject your brand and products. 

The Product Place  SHOPIFY store THEME! 

03

Let’s not beat around the product bush – I’m like, really-good at what I do. So good, in fact that I quit my dream job in the couture fashion buying department at Neiman Marcus to build The Product Place from scratch. See, I’ve had this calling– I’ve been in the product industry for almost 15 years, I’ve launched Rum brands, leather jackets, wrinkle-proof serums, and even kid’s shoes (Omg you can not even imagine the cuteness of the fit models), so when I was faced with corporate or bust, I doubled down on what I know I could replicate for babes like you—designing and shipping products all around the world...and I Fu*king love it. 

Product Savant and your newest Hype Woman

Meet the founder — alia oneal

here are some commonly asked questions...

Hold up, wait a minute!

Backend Bootcamp is not a marketing program. Here at The Product Place, we focus on creating foundational excellence and scalable product-based businesses that aim to be less dependent on paid marketing strategies like ads. You won't find any marketing strategies inside this program. but you will find a comprehensive system that is required to master if you plan on initiating or scaling your paid marketing efforts. Trust us. If those Ads start working your Margin, schedule and team are going to need to be pristine. 

Will Backend Bootcamp help me with marketing my product or creating ads?

We totally hear you. Being the product-based business experts that we are means we do have a few fantastic options to help correct your business trajectory. 

Here's the hack...if you are Pre-Launch, or if you have some team and know exactly what you need help with jump into CPO.
If you are looking for more top-level clean up and refresh support then Backend Bootcamp is a great place to start. 

i am not sure if I need this or chief product officer services?

If you are running through it live through one of our cohorts, we ask that you have 2-3 hours a week set aside so that you can get the most out of your 1:1 opportunities. 

If you are running through it on your own you can bang it out in a dedicated day, long weekend, or follow our 2-3 hours per week curriculum. 

how much time do I need to complete the program? 

ONE TIME PAYMENT

$1497

LIVE SUPPORT PLAN

ONE TIME PAYMENT

$500

self study plan 

join us WITH THE SELF STUDY PLAN OR FOR A LIVE 6-WEEK COHORT

LIVE WEEKLY Q+A

2 ONE ON ONE CALLS WITH ALIA

1 GROUP ORIENTATION CALL

UNLIMITED PERSONALIZED 1:1 FEEDBACK ON YOUR WORK

CUSTOM PROJECT MANAGEMENT TOOL TO ORGANIZE YOUR PROGRESS

LIFETIME ACCESS TO THE BACKEND BOOTCAMP CURRICULUM AND ALL BONUSES. 

Siz weeks of one on one support included

upcoming cohorts for live support

october 21 Closed
november 1 - december 17 2021
january 3 - full