build your product based business in 6 months
for bold creatives, big dreamers, and impactful leaders who are ready to take their next step into product based businesses

Unlock your
Next level In Entreprenuership

Find your power...

Enrolling Now For September 15 Start Date

You’re trying to figure out how to add products into your offer line-up (or maybe how to start a completely separate product-focused biz).

And the more you learn about product development, the more you feel like the new kid on your first day at school:

But now, you’re up against something new. 

When it comes to running a service-based business, you’ve got it under control.

As a seasoned entrepreneur, you already know what it takes to run a successful, profitable business. You’ve nailed down what it takes to retain your customer base. You’ve figured out how to balance sales and cash flow with payroll and expenses. 

Definitely nervous about what you’re getting yourself into

Lost in a labyrinth of prototypes and pricing

Overwhelmed by how much you don’t even know that you don’t know

A little intimidated by how easy it seems for those product founders you follow on Instagram (ahem, key word: seems)

Now, since this isn’t your first go at owning your own business, you’ve probably already tried to DIY, right? But the “build the plane in the air” approach just hasn’t quite worked out.

Or you could hire a full-service product development agency (ahem, hi) to do it all for you. (It’s a seriously great option...if you have upwards of 6 figures in available capital to devote to the process.) 

You could throw away valuable development dollars on quick wins or bandage solutions.

And hey, you could keep at it. You could keep trying to piece this process together with free webinars you find on the 10th page of Google. You could do your own market research to get a bunch of data you don’t know how to apply.

You could try to hire a reliable product engineer off Craigslist and you could rely on your former roommate’s younger brother to help with design. You could try to nail down your brand aesthetic through hours-long scroll sessions on Instagram and Pinterest.

Let’s be honest: Trying to create and launch a product on your own is a “cool in concept, exhausting in practice” choice that statistically results in multiple years and thousands of dollars wasted.

Owning a fully functional product-based business (that’s been validated by industry experts

Understanding what goes into selling a powerful product (and how to make it work for you)

Mastering the process of product development (so you can repeat it over and over again)

Confidently validating a product idea that the market actually wants to buy now not 5 years ago

But instead, what if you could go from where you are now — an aspiring product founder with a great idea — to...

And we do it all in just 6 - 12 months --that's less time than your last offer took to launch and sell. 

POWER PRODUCT is an elite executive development program that helps you start your first product-based business and refine, develop, and launch your first Power Product.

→ It includes hours of training on product and business development from The Product Place founder, Alia Oneal... but it’s not just another course you’ll only get halfway through.

POWER PRODUCT is like nothing you’ve seen before.

→ It offers access to done-for-you services from our product development agency... but it’s not a costly done-for-you service.

→ It gives you hours of high-level, individualized consulting from industry experts... but it’s not a coaching program that focuses more on transformation than tactics.

say no more - i want to apply

But the truth is once you master the process you can repeat the wins again and again just like those other skillsets you've mastered.

Product based-businesses get a wrap for being crazy complicated and overly opulent.

It doesn't have to mean, a huge cash injection.

It doesn't have to mean a whole new team. 

It definitely doesn't have to mean that you have to kill, table, or de-prioritize your uber successful service-based businesses. 

And it certainly doesn't mean less free time for the things you love.

Building your totally custom product-based-business should be one of the low-risk, super-fun, hyper-fulfilling things you do this year. 

Use this paragraph to describe in more detail what they have been doing instead of what you are going to teach them. How it makes them feel and how it's holding them back. Really make them feel like you are talking directly to them. That you understand them. You have been there. You want them going through your page saying, "Yes!! This is me!" 

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a longer paragraph that paints the picture of where they are at

… confirm that what they are doing, doesn't work


You've started the process, you've made the Pinterest board you've googled. 

If this excites you rather than terrifies you, you’re exactly who POWER PRODUCT is made for.

The product development market moves fast, and you have to be willing to move with it.

Technology will evolve. We’ve seen how quickly technology can solve issues that took humans decades to figure out. If your product idea might at all be affected by some sort of technology, the time to act is now.
It just won't ever happen. Life moves fast, sometimes too fast. Think back, how many times have you felt inspired to start and then lost the momentum? No momentum, no millions. 

As product development experts, we can confidently tell you that if you wait another 6 months to begin this process, there’s a chance you’ll miss out completely. We see it happen all the time and it usually comes down to one of these three things:
Someone’s going to beat you to it. Your idea might be incredibly unique, but statistically, someone around the world has come up with something similar. And they might be moving faster.

Pretty soon, your million-dollar idea isn’t going to be worth a million dollars.

Real talk...

Another beautiful text block; this one with images to break up your page. 

Don't forget to utilize different font styles

Our template allows for you to drag and drop your images right into the template. Even our technology mock-ups have been setup in a way that you can easily re-arrange items, add, remove and replace images. No Photoshop skills needed! We try to make things as fast and easy as possible so that you can get back to doing what you do best!

a business accelerator, executive development program, project management framework, and product development course all rolled into one.

Power Product


Power Product is a comprehensive development program. By keeping up with your lessons and your launch timeline, you will be ready to pre-sell your Power Product by the end of the program. But a little one-on-one support never hurts!

POWER PRODUCT includes individual consulting and access to services usually reserved for our done-for-you clients.

There is no doubt that faster development yields a stronger return on investment (both dollars and time). In products it is even more true because you are actually racing to market. 
Unlike service based businesses the Founder's experience or personality has little weight when the consumer considers which product best solves their problem. With our 6-month process you'll be available to them sooner. 


The number one mistake high-functioning entrepreneurs make when they are transitioning into the product space is investing too soon in the wrong things. 
For example, did you know that placing a sample order is one of the last things you do in the process? 
On average our clients save $25,000 per year working the Power Product method versus DIYing it. That's a lot of capital in the wrong direction.... 


What makes Power Product unique is that it isn't all about WHAT you learn, it's about WHEN you learn it. 
As you'll understand once you're a product founder next year, the decisions you make aren't necessarily hard, but they are often urgent and tied to super complicated milestones, phase gates, and dependencies. That's why we prioritize the system and the project management --both are critical to your success. 


Power Product is a true accelerator. Our goal is to accelerate your education in the product development industry not only so you can have a powerful and impactful launch, but so you can not need us for the next one. 
That's right, our intention with this education is to fuel you so impactfully with education that the next time you think up a great product you have far less barriers to launch it. 


What you are going to learn

Glad you asked. A Power Product is something that changes the game. It’s a single product that’s innovative, unique, profitable, and, of course, powerful. It’s a product that turns heads, inspires loyalty, wins endorsements, and maaaybe even becomes a household name.
A Power Product is the thing that’ll take you from an entrepreneur with an idea to a fully fledged product founder in record time.

the "easy yes" product that will announce your arrival as a product founder. 

What is a "Power Product", anyway?


Feel more confident in your investment by completing over 17 different exercises dedicated to validate not only the product's viability, but your sanity as a new product based business founder. 

Create core documents like a competitive analysis, target audience, and company values and vision documents that will separate your venture from the flash in the pan IG brands.

Learn how to differentiate your product line in a meaningful way by refining the business model, technologies, and the user base. 

You'll have a suite of tools at your disposal, including one on one strategy sessions to refine your product concept. Already have an idea, great, let's make it 10 times better for an even bigger launch day. 

This is where you narrow down your great ideas into a POWER product. 


phase one


Create a complete ordering budget using a proprietary dashboard called The ISC (this thing replaces OBMs). This one-sheeter will keep track of all the components of your launch as well as pricing so you know how much you're spending.

Outline the features, benefits and objections of your product so that you can more intentionally develop and highlight different components during the next phase. 

Create your product requirements documents and technical packages. These are the actual documents that the factory is going to need to begin to sample effectively. 

This is the phase that 100% of the googling is going to skip over. Designing and drafting your product is critical to saving thousands or tens of thousands when it comes to the following stages or production. Trust. 

Let's be so clear on what we're launching that building it is a breeze. 

Design + Draft

phase 2


Plan your production pathway and financially forecast your investment including international import fees, customs, and even packaging federal packaging requirements as needed. 

Master the prototyping process from initial material swatch all the way through top of production signoffs (called TOPs) with step by step guidance and tools. 

Source and negotiate first touchpoints with domestic and international factories like the professional serial entrepreneur you are. First time? Not to worry, best practices are outlined and templatized for you. 

Phase three is all about executing the sampling and prototyping process with proven processes, expert access, and decades of negotiating experience in your back pocket with one on one support to get you through it with momentum like a pro.

Welcome to the jungle. You've done the work, now it's time to meet your factory. 


phase 3


Execute your product photography, complete your brand identity and bring it all together with a Pre-Sell plan that won't only create buzz but will work to get you as close as possible to a break-even financial plan. 

Master the sales psychology of the Five Page Ecommerce Website, which is specially crafted for here product businesses, while you use our templates to craft perfect product descriptions. 

In the presentation phase you will have plenty of opportunity to outsource to your favorite design team each and every component of your visual brand identity. Or work within the program to use our tools. 

In this phase you will be working through all of the consumer facing assets of a product based business. Think website, branding, product descriptions and pre-sell pages. Here is your opportunity to tell the story visually.

This is where we take that vision of your brand and make it real. Real digital. 


phase 4


Close the program with a confirmed launch strategy and a clear understanding of how you will expand your product suite or variants over time in both styles and investment. 

Begin the path towards wholesale business by creating a wholesale linesheet and setting your brand up with domestic and international wholesaling platforms. Say "hello" distribution plan! 

Set up your shipping, reorder, and customer facing standard operating procedures with templatized and one on one support designed to take you from Novice to Pro in 4 weeks. 

In your final phase of Power Product you'll be working through mastering the back end necessities of your new business. This is where you become a true product biz founder as you secure your margin and supply chain. 

It's not over till you are shipping your first order. Let's work on that. 


phase 5

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$2500/ MONTH

Power Product:

Get the program— A $35,500 Value (aka the minimum investment price of doing all of this with our agency)

Exclusive Community​​​​​​​​​​​​​​ The best part of this entire program is the community that comes with it. Learn and collaborate with like minded people that face the same struggles and obstacles that you do. (Priceless!)

Product Photoshoot Includes one on site Product Photoshoot inclusive of 30 edited Images, and 6 Motion Short Clips (Gifs) (Value up to $2700)

Professionally developed Shopify Theme includes over 40 customizable pages to build a science backed Ecommerce website (Valued at $3500)

LIFETIME Membership to the program and access to the curriculum so you can revisit it anytime you need or want a refresher (Priceless!) 

24 weeks of personalized feedback on your progress to keep you accountable (valued at $2200) 

Bi-Weekly One on One Sessions so we can dive deep into your specific product development and keep up the momentum of your business (Valued at $1,200)

Weekly Live Lectures Join industry professionals and your coach Alia each week for core curriculum and industry updates super relevant to your development  (Valued at $150 per week)

100+ trainings and resources on ideation, branding, sourcing, production, ecommerce, and logistics (MBA in Products anyone?)

apply for power product now

Total Value $7,094

An added exclusive bonus that someone won't be able to resist. Don't forget to include the value ($997)

An added exclusive bonus that someone won't be able to resist. Don't forget to include the value ($997)

You'll get full access to everything included in the program —the videos, homework, and community (Total Value: $4,500)

Program VIP

Enroll as a 

That's an option, too!

Ask them if they are looking for more - only if you have an exclusive up-sell offer

You're just plain not ready to take this step. And that's OK.

a product is not a strategic priority for you right now

You don’t have the appropriate level of funding for this type of venture, about $35,000 total

You want to repackage and dropship products

POWER PRODUCT likely won't be a good fit if...

You have additional funding beyond the program investment

You’ve never developed a product before

You’ve already started and managed at least one successful business

You are an established, high-achieving entrepreneur

POWER PRODUCT is for you if....

You’re ready to put in serious werk to make this major venture happen

You’re totally killing it in your current 9-5 or service-based business 

You already have a product-based business

You’ve never started and run your own business

to be completely honest, 

You want to start a brick and mortar boutique with multiple brands

We’re not saying you can’t apply if one or more of these pertain to you or your situation, but we think it’s important to be transparent about our goals for this program.

Let us show you how to master not only the entire process of development, but the innovation you need to be competitive. 

we're pros, are you?